Have You Ever Thought To Yourself Why You Or The People You Know Buy Expensive Items
This article will educate you to the answers as to why people tend to purchase Luxus-Marken (luxury brands) even though there are cheaper options. This idea may not have been thought of by many which make it all the more reason for you to learn it.
There are many types of research and studies that have been made in order to answer this question. One study is that of a French philosopher named Pierre Bourdieu that indicated Luxus-Marken as a part of our social conditioning. Luxus-Marken are purchased in order to convey to our peers that we have a different class or distinction among them. Get to know more about what he has to say and check it out!
They possess meanings to each of us. Every purchase that we make, even the places we visit all have a symbolic meaning. For example, you purchase a luxury item as a gift to celebrate a special event such as a birthday.
Many believe that luxury items have a longer lifespan than cheaper items. This is due to the fact that luxury goods are made from high-quality materials. For a better explanation, compare a cheap bag from a luxury bag and you will find out that luxury bags tend to be more sturdy.
Luxury brands have more unique designs. They are good options for fashion conscious individuals. You will not have to look out for people wearing the same items and avoid them.
It was found out from the study of researchers Hudders and Pandelaere that women prefer to purchase luxury brands since this will help boost their status and self-esteem. It was even found out that women go through the effort of spending a ton of money on these luxury brands in order for their man not to get stolen. This website will tell you more about it.
By purchasing luxury brands, we are able to give ourselves a reward. Through our hard earned money, the luxury items serve as a trophy to those overtime work. Many of us are able to give ourselves this trophy since luxury brands are now made more accessible on the internet. Provided that you have the right amount of money, you are able to treat yourself to that luxurious item youve been eyeing for months already.
Luxury brands are authentic. An example of this is a lipstick from a well-known company. You will be ensured that it was made from non-hazardous chemicals or materials. This is for the reason that they make their products through years of experiments. Cheaper brands will not offer this convenience.
Finally, people from different cultures or backgrounds may have varying reasons as to why they prefer to purchase luxury brands. Based from a survey, most Germans and Italians tend to purchase luxury brands in order to place emphasis on quality standards over prestige. While it was showed that Americans purchase it to have a self-fulfillment.
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